Add your restaurant’s menu to its website for SEO

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Patrons not only expect to browse your restaurant’s menu on its website, they expect to search it, too! Adding your food and drink menus to your restaurant’s website in a textual format readable by people and search engines will improve SEO.

Restaurant menu on a chalkboard

One of the biggest mistakes made by restaurants in managing their web presence is that they neglect to include a menu of their food and drink offerings on their website.

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Microsoft Outlook app for iOS and Android

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Microsoft has released their Outlook email client on Apple’s App Store and Google Play. The Outlook mobile mail client competes with the native mail clients on the iPhone and Android phones.

Outlook mail client app on iPhone

Just one month following Microsoft’s acquisition of email app Acompli, the software giant has rebranded the app as their own, adding Outlook to its suite of Microsoft Office mobile apps for iOS and Android.

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2014’s biggest cyberattacks, visualized

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2014 saw more than its fair share of cyberattacks. OpenDNS visualizes for us some of the biggest Internet hacks and attacks of 2014.

OpenDNS visualization of 2014 cyberattacks: WireLurker

Cybersecurity was the topic of widespread discussion and media attention in 2014. Looking back, OpenDNS is providing us with a glimpse into some of 2014’s biggest cyberattacks by visualizing Dark Hotel, Shellshock, Gameover ZueS, WireLurker, the Nuclear Pack Exploit Kit, the Zbot botnet, Heartbleed, and even some POS breaches.

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“Clickbait” content marketing is bad for your brand

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Clickbait meme: the shocking truth about clickbait will shock you

Nonspecific, captivating, and exploitative headlines on social media may compel just about everyone reading them to click through to the shared webpage, but some people are desensitized to or annoyed by clickbait.

Clickbait needs to stop. Now. I’m not talking about the well-written, concise, descriptive titles that inspire people to read on, I’m talking about the headlines that sound more like desperate pitches to make low quality content rank highly or go viral. This modern, controversial approach to content marketing may be negatively affecting brands’ images.

Can we just talk about how the use of clickbait is completely cynical?

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Reach a new market on Twitter using cashtags

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Encase the stock market ticker symbols of publicly-traded companies relevant to your content in “cashtags” to extend your market reach to investors and traders.

Twitter logo with StockTwits' cashtag

There’s a separate breed of hashtag on Twitter that you’ve probably never heard of: the “cashtag”. They behave just like hashtags and can be clicked, watched, and used by anyone. Unlike hashtags, there are only so many of them used, and lots of investors and traders monitor for tweets that include them.

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How should I use hashtags with each social network?

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Many social networks support hashtags, but that doesn’t mean that hashtags should be used with the same approach in all of your posts. Your use of hashtags can have a big impact on your brand’s image and how people discover your brand.

Social media app icons on an iPhone

Hashtags are great little tools for brands and marketers that make our content discoverable and as a result increase our following, but they should be used strategically. While hashtags are supported on most social networks, there are others where hashtags are not supported or see limited use. We’ll argue for and against the use of hashtags on Twitter, Facebook, Instagram, Google+, and LinkedIn.

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The #Hashtag: How it all began

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Marketers and social media users alike are all too familiar with the hashtag, but few know of its origin.

Perhaps confused by baby boomers as “the pound sign”, the hashtag has been famously (and infamously) used for years in everything from marketing campaigns to protests. But ask anyone using them where the hashtag originated, or who invented it, and you’ll probably get more than a few blank stares.

Hashtag symbol with fingers

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How to enable Pinterest’s Rich Pins in WordPress

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Add support for Rich Pins on your WordPress blog to embed extra information within a Pin whenever one of your pages is shared on Pinterest.

Pinterest Rich Pins for business websites

Rich Pins are pins on Pinterest that embed content relevant to the page being shared right in the pin. There are five types of Rich Pins supported by Pinterest: product pins, recipe pins, movie pins, article pins, and place pins. At the very least, you should enable Rich Pins if for nothing more than to include your website’s favicon and brand name in pins.

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Top brands use page titles for branding, not SEO

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Some of the biggest names on the Internet are using their title tags, especially on homepages, for branding, favoring their image over SEO.

With homepages in most cases being the top landing page on our websites, our word choice and syntax are critical for what is arguably the most significant title tag. Title tags have long been used for SEO by spotlighting keywords. Top brands are undoubtedly aware that they can rank for keywords here, but some choose to use this space exclusively for their brand name, not for keywords. Others prioritize keywords over their brand names in homepage titles.

Google Search in browser

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