Share from mobile websites in the iPhone Twitter app

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Tweak the URL scheme of the share link of your website’s tweet button to post a new tweet from within the native Twitter app on the iPhone or other iOS devices.

iPhone home screen with icon for native Twitter app

I don’t think I’ve logged into Twitter or Facebook’s mobile websites from my iPhone, ever. I use the native apps pretty exclusively, so it kills me when I’m brought to a login screen whenever I click a link on an article to share it via Twitter.

Let’s fix this, because sharing our content shouldn’t be a chore for our visitors. They deserve a better user experience.

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Go viral on Vine by posting discoverable videos

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Extend the reach of your six-second video loops, and maybe even go viral, by making your content discoverable on Vine.

Vine logo

Although Twitter’s looping video social network Vine has seen underwhelming user retention, we continue to believe that Vine is a great outlet for brands. When optimized for discovery, brands’ Vines can organically reach a great number of users within the app as well as other social networks.

Keep these tips in mind when posting content to Vine in order to make your content discoverable. You might even go viral!
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Designers, test your color skills in the RGB Challenge

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Web designers and graphic designers, think you can manage to mix red, green, and blue? Test your color mixing skills, and your patience, in the RGB Challenge.

Quiz your color mixing with the RGB Challenge

You’d no doubt be able to discern salmon from coral in a color quiz; what designer couldn’t? But would you still pass with flying colors if you had to match an RGB value to its color?

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Add your restaurant’s menu to its website for SEO

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Patrons not only expect to browse your restaurant’s menu on its website, they expect to search it, too! Adding your food and drink menus to your restaurant’s website in a textual format readable by people and search engines will improve SEO.

Restaurant menu on a chalkboard

One of the biggest mistakes made by restaurants in managing their web presence is that they neglect to include a menu of their food and drink offerings on their website.

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Microsoft Outlook app for iOS and Android

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Microsoft has released their Outlook email client on Apple’s App Store and Google Play. The Outlook mobile mail client competes with the native mail clients on the iPhone and Android phones.

Outlook mail client app on iPhone

Just one month following Microsoft’s acquisition of email app Acompli, the software giant has rebranded the app as their own, adding Outlook to its suite of Microsoft Office mobile apps for iOS and Android.

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2014’s biggest cyberattacks, visualized

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2014 saw more than its fair share of cyberattacks. OpenDNS visualizes for us some of the biggest Internet hacks and attacks of 2014.

OpenDNS visualization of 2014 cyberattacks: WireLurker

Cybersecurity was the topic of widespread discussion and media attention in 2014. Looking back, OpenDNS is providing us with a glimpse into some of 2014’s biggest cyberattacks by visualizing Dark Hotel, Shellshock, Gameover ZueS, WireLurker, the Nuclear Pack Exploit Kit, the Zbot botnet, Heartbleed, and even some POS breaches.

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“Clickbait” content marketing is bad for your brand

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Clickbait meme: the shocking truth about clickbait will shock you

Nonspecific, captivating, and exploitative headlines on social media may compel just about everyone reading them to click through to the shared webpage, but some people are desensitized to or annoyed by clickbait.

Clickbait needs to stop. Now. I’m not talking about the well-written, concise, descriptive titles that inspire people to read on, I’m talking about the headlines that sound more like desperate pitches to make low quality content rank highly or go viral. This modern, controversial approach to content marketing may be negatively affecting brands’ images.

Can we just talk about how the use of clickbait is completely cynical?

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Reach a new market on Twitter using cashtags

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Encase the stock market ticker symbols of publicly-traded companies relevant to your content in “cashtags” to extend your market reach to investors and traders.

Twitter logo with StockTwits' cashtag

There’s a separate breed of hashtag on Twitter that you’ve probably never heard of: the “cashtag”. They behave just like hashtags and can be clicked, watched, and used by anyone. Unlike hashtags, there are only so many of them used, and lots of investors and traders monitor for tweets that include them.

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