Nationwide aired a commercial in the first half of Super Bowl 49 that many people found to be disturbing. Their #makesafehappen campaign didn’t take long to backfire.
One of the biggest mistakes made by restaurants in managing their web presence is that they neglect to include a menu of their food and drink offerings on their website.
Just one month following Microsoft’s acquisition of email app Acompli, the software giant has rebranded the app as their own, adding Outlook to its suite of Microsoft Office mobile apps for iOS and Android.
Cybersecurity was the topic of widespread discussion and media attention in 2014. Looking back, OpenDNS is providing us with a glimpse into some of 2014’s biggest cyberattacks by visualizing Dark Hotel, Shellshock, Gameover ZueS, WireLurker, the Nuclear Pack Exploit Kit, the Zbot botnet, Heartbleed, and even some POS breaches.
Clickbait needs to stop. Now. I’m not talking about the well-written, concise, descriptive titles that inspire people to read on, I’m talking about the headlines that sound more like desperate pitches to make low quality content rank highly or go viral. This modern, controversial approach to content marketing may be negatively affecting brands’ images.
Can we just talk about how the use of clickbait is completely cynical?
There’s a separate breed of hashtag on Twitter that you’ve probably never heard of: the “cashtag”. They behave just like hashtags and can be clicked, watched, and used by anyone. Unlike hashtags, there are only so many of them used, and lots of investors and traders monitor for tweets that include them.
Hashtags are great little tools for brands and marketers that make our content discoverable and as a result increase our following, but they should be used strategically. While hashtags are supported on most social networks, there are others where hashtags are not supported or see limited use. We’ll argue for and against the use of hashtags on Twitter, Facebook, Instagram, Google+, and LinkedIn.
Perhaps confused by baby boomers as “the pound sign”, the hashtag has been famously (and infamously) used for years in everything from marketing campaigns to protests. But ask anyone using them where the hashtag originated, or who invented it, and you’ll probably get more than a few blank stares.
Rich Pins are pins on Pinterest that embed content relevant to the page being shared right in the pin. There are five types of Rich Pins supported by Pinterest: product pins, recipe pins, movie pins, article pins, and place pins. At the very least, you should enable Rich Pins if for nothing more than to include your website’s favicon and brand name in pins.
With homepages in most cases being the top landing page on our websites, our word choice and syntax are critical for what is arguably the most significant title tag. Title tags have long been used for SEO by spotlighting keywords. Top brands are undoubtedly aware that they can rank for keywords here, but some choose to use this space exclusively for their brand name, not for keywords. Others prioritize keywords over their brand names in homepage titles.